The company's first and largest brand is etnies. Established in 1986, etnies produces footwear and apparel for skateboarding, BMX, moto x, surfing and snowboarding—the brand also sponsors teams in all of these "action sports." The brand's products are divided into three lines: "Mens," "Womens," and "Kids." etnies plus, a limited-edition designer line, was formed in 2005 and produced limited runs of men's and women's footwear. However, a catalog has not been released for the line since 2011 and, as of September 2013, news of the line's future has not been released